HOSPARUS HEALTH 2019 WEBSITE & REBRAND
Hospice care in the U.S. is a bit of a taboo. Our culture does not want to accept the idea of our loved ones or ourselves aging. Hosparus Health is an amazing not-for-profit organization that hopes to reimagine the way we look at Hospice and Palliative care. As the designer for Mightily, LLC. on this project, I reimagined the visual perception of their organization as well with bright visuals and clean, airy white space. This modern design and clean aesthetic is meant to calm and comfort the user/viewer likely in a time of distress and hardship. Whether the viewer is looking into hospice care for themself or a loved one, the new brand aesthetic aims to emphasize that Hosparus Health is there to comfort and guide them every step of the way.
Link to the full website design: