Bad Day Better Coffee Co. is a hypothetical brand that I created during a time in my life when coffee seemed to be my main reliable source of happiness. I was attending school full-time while also balancing a full-time job in advertising...the story writes itself. Even on the worst of days it was a comfort blanket and boost of energy wrapped in one. It helped me overcome any obstacle I faced, or at least it felt that way. I then realized that many people shared this sentiment towards their coffee and felt it was the perfect platform for this fun, bold, and energizing brand.